Staff Consultation Explainer Video
Client
Worksafe Victoria
Making the Abstract Tangible
Worksafe wanted to create a video explaining employers’ responsibilities to consult with their employees. This presented a dilemma for animation, how do visualise something that has no tangible form? We couldn’t just have two minutes of a boss talking to their staff or viewers would switch off.
So, we used VISUAL METAPHORS; one of animation’s great strengths. They allowed us to simplify complex concepts, making them easier to understand and remember. By linking new information to familiar images or scenarios, we could communicate more quickly with the viewer, all backed up with striking and unusual imagery.
Designing with Character
WorkSafe is traditionally conservative in its branding and design, and for good reason - communication is more important than beauty in safety messaging.
However this explainer gave us a unique opportunity to leverage a more stylised approach that supported the messaging rather than work against it. The custom illustration allowed for greater flexibility in conveying abstract and complex ideas in a visually appealing and easily digestible manner. Illustrations were tailored to align with the brand's personality and tone (lots of yellow and grey please!) Additionally, the artistic freedom in stylized illustrations enabled the creation of engaging, dynamic visuals making the explainer video more effective and enjoyable.
